2023 Q3 Wrapped Post (HLI)

Created the highest performing post in Centre for Heart Lung Innovation's Instagram and LinkedIn accounts by publishing a Quarter 3 Publications announcement post in the style of Spotify's Yearly Wrapped.

Main achievements:

  • Achieved the highest engagement rates on Instagram (13.4%) and LinkedIn (13.61%).

  • Successful trend jacking to increase audience reach of younger, gen z demographics that the center wants to promote content to.

  • Quick project execution (1 day after Spotify’s 2023 Wrapped launched) to ride the trend wave and maintain relevance.

This became HLI’s top performing carousel post in less than 24 hours.

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Fall 2023 High School Student Week (HLI)